January 2012
2 posts
1 tag
2 tags
Three questions that will make any advertisment...
Before you write an advertisement ask yourself these three questions:
What is the action we want someone to take?
Who are we trying to persuade to take the action?
What does that person need in order to feel confident taking that action?
If you have read Bryan and Jeffrey Eisenberg’s book Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing then you may...