Ben Griffiths

Understanding your target market is fundamental to any business. Learn tips to help pinpoint your target market and engage with them effectively. https://ow.ly/Pnp450RHIPx #MarketingLogix #TargetMarketing #MarketingStrategy

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Learn how creative marketing teams can leverage AI while maintaining credibility and an authentic connection with their audience. https://ow.ly/gzvS50ReiPY #marketinglogix #content #digitalmarketing #AI

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A personal brand builds trust and credibility with potential prospects, customers, and even potential hires, making them more likely to consider your business. Learn more. https://ow.ly/87K650SqBK2 #MarketingLogix #brand #personalbrand #trust #credibility

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What is your best AI prompt? For personal use, it is recipes. "Can you give me a recipe for this?" is a simple way to get what you need without hearing about the SEO bait smell at Grandma's house. For professional use, I use it for 3 Enrollment Marketing, Inc. partners. Tell me about [institution]. Tell me about student life at [institution]. What are some of your best prompts?

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Successful higher ed marketers are constantly expanding their knowledge base of the tools at their fingertips. In this post, improve your digital marketing literacy and learn these best practices for #PPC campaigns: https://lnkd.in/dXtbP6su #highered #marketing #highereducation

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Lida Citroën is a personal branding and reputation management expert and author of the book, The New Rules of Influence. We talked about personal branding, reputation repair, and measuring influence on this week’s episode of the On Brand podcast. Listen now! https://lnkd.in/g6nZY4GT #marketingpodcast #brandingpodcast #branding #reputationmanagement #marketingroi #marketingmeasurement

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Beyond the "brat trend," brands need unique identities to make a real impact. Marketing Logix helps you create lasting connections that go further. https://lnkd.in/g7wuxkDj #MarketingLogix #BeyondTheBratTrend #BrandDifferentiation #StandOut

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Looking to boost your enrollment numbers? Discover how an audience-centric marketing plan can help you engage prospective students, build trust, and drive better enrollment outcomes! https://lnkd.in/gvgSgXXR #highered #marketing #AudienceCentricMarketing #BoostEnrollment #StudentEngagement

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Love Ali’s point here. “Ads that try the least perform the best.” That doesn’t always mean the effort marketers put into the ads, our jobs aren’t easy! But the perfectly staged, professionally shot photos can fall flat. There’s a time and place! #highered #higheredmarketing #strategy #brandstrategy

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The year 2024 promises emails that aren’t just read; they’re experienced. Allowing users to interact directly with the email increases engagement and collects valuable data on preferences and behaviors. Learn more. https://lnkd.in/gVDVHS5R #marketinglogix #email #emailmarketing #interactive #marketingstrategy

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Chasing perfect attribution and trying to understand every touchpoint will leave you on a never-ending, wild goose chase. Take a step back and focus on the overall outcome - how is your entire marketing mix impacting applications & enrollments? Don't get caught up in vanity metrics and which channel(s) influenced a lead & by how much. In today's age, there is no linear path. It is equally important to meet users wherever they are (demand generation) AND be easily findable when they are ready to take action (demand capture). #DigitalMarketing #HigherEd #SuccessMetrics

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Stay ahead with Marketing Logix! The latest marketing technology trends for 2024, like AI personalization and omnichannel strategies, are revolutionizing customer engagement and workflow. Embrace these innovations to boost ROI and trust. https://lnkd.in/gWSEgpCv #marketingtrends #MarketingLogxi #technologytrends #AI #ROI

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Don't forget about decision makers as an audience in your marketing materials. Decision makers hold significant influence and authority within their organizations. While end users may provide valuable insights into the day-to-day usability of your offerings, decision makers have the final say in whether or not to invest in your solution. Get to know and understand their pain points, and work to tailor your marketing messages to resonate with their needs as well. #targetaudience #b2bmarketing #b2bsales

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MARKETING CLIENTS AND AGENCIES CAN LEARN A LOT ABOUT SCOPES-OF-WORK (SOWs) AND FEES FROM AUTO MECHANICS. Here’s an example from “real life” that we all know … Whether for a simple tune-up or to fix a specific problem, we all ask for an estimate and that estimate typically includes fees for time, parts, and labor. That is: 1) “Time” for diagnostic research and recommendations; 2) “Parts” to fix or improve the status quo (with mark-up), and 3) Highly skilled “Labor” to actually get the job done. That is an auto mechanic’s scope-of-work. And if we don’t like the SOW and estimate, we can always shop around for a cheaper (though not necessarily better) deal somewhere else. And then there is the issue of unforeseen events not anticipated in the original estimate, where a simple tune-up suddenly turns into a major valve job replacement or new transmission. That is, an expanded SOW and what I call “mission creep”, which translates to more time, parts, and labor. Yet for some reason, paid advertisers expect agencies to now offer “fixed-priced” menus of services, irrespective of the aforementioned SOW considerations – especially “Labor”, i.e., highly skilled manhours. And if you don’t buy my auto mechanic illustration, just ask your doctor, dentist, lawyer, or financial advisor, because (quality and outcomes notwithstanding) they operate under the same SOW model as auto mechanics. Time + Parts + Labor = Cost. It’s axiomatically true in every business! But if you want the cheapest “vendor”, you can easily find one, because they’re “a dime a dozen” these days. while 65-80% of agency costs go to manpower, where we don't just make "widgets".  😎

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Customer reviews and testimonials can help sway potential customers who are on the fence about purchasing. Businesses can use targeted ads on various online platforms to reach potential customers who have shown interest in their product or service. Learn more. https://ow.ly/v7as50RCf8C #MarketingLogix #CustomerReviews #TargetMarketing

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What marketing channel typically has the highest enroll rates? Not Social Not Search Not Email Not Traditional ➡ SEO Join my incredible colleagues Bryan Kofsky, Charlie Parker, Lynda King and I as we dive into maximizing your schools strategy in this channel.

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What type of video content is performing best in 2024? HubSpot did the research for us all. How Video Consumption Is Changing in 2024 [New Research] https://hubs.li/Q02Jmk4W0 #VideoContent #VideoMarketing #LongFormVideo #ShortFormVideo

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Have you tried running LinkedIn searches on Google or other search engines? They’re called LinkedIn X-ray searches and are super powerful, especially if you’re savvy with Boolean operators (nerd alert). #linkedintips #linkedinmarketing #digitalmarketing

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